The first batch · Energy Powder
Back the first batch.
Reserve yours from the first batch now, pay only when the run is confirmed, and your first order comes with three extras.
Tubs reserved
0of 1,000
- Backers
- 0
- Planned value
- $0
- Of the run
- 0%
Open until the first run is confirmed. The count starts with you.

The story
A first run is a promise both ways.
It started with another can.
We couldn’t have told you what was in it, or what any of it was for.
So we made one rule. If we couldn’t say what an ingredient was for, we had to ask about it.
A custom formula, built for us and worked out with a contract manufacturer. We read the draft formula and sent the manufacturer questions about five of the other ingredients. Three things in it we can name today: vitamin B12, zinc and CoQ10. The exact form of each is on the ingredients page.
The result is a first run, reserved before it exists. You pay only when it is confirmed, so you never fund a batch that doesn’t happen.
The offer
The Founders’ Pack, line by line.
Three tubs, 90 servings
Ships from Orlando when the first batch is ready.
$132
as three singles
Mixing bottle
With every first order.
$22
retail
Precision scoop
With every first order.
$6
retail
Guidebook + 66-day tracker
With every first order.
$12
retail
66-Day Habit Guarantee
Covers your first tub, once per customer. Nothing to send back.
Every tier
Your founder number
Your place in line among everyone who backs the first batch.
Every backer
The founders’ wall
Your first name beside that number, if you tick the box.
Every backer
Three single tubs would be $132. The Founders’ Pack is $99.
The three extras come with every first order, whichever tier you pick.
Planned prices
Reservations allocate the first run of 1,000 tubs, and later orders ship from the second run.
Backing puts you on the list, and the list’s 10% off the first order comes off at payment, not from the prices here.
Reward tiers
Pick your tier.
Nothing is charged today. When the first run is confirmed, we email you the final amount. You pay only if you approve it.
- 01The first tub
One tub
1 tub · 30 servings
$44
$1.47 per serving
- One tub, 30 servings
- The 3 extras with your first order: mixing bottle, precision scoop, guidebook + 66-day tracker (retail $40)
- Ships from Orlando when the first batch is ready
- 66-Day Habit Guarantee
Planned price
- 02One for the desk, one for home
Duo
2 tubs · 60 servings
$79
Bought singly $88$1.32 per serving · save $9
- Two tubs, 60 servings
- The 3 extras with your first order: mixing bottle, precision scoop, guidebook + 66-day tracker (retail $40)
- Ships from Orlando when the first batch is ready
- 66-Day Habit Guarantee
Planned price
- 03Best value
Founders’ Pack
3 tubs · 90 servings
$99
Bought singly $132$1.10 per serving · save $33
- Three tubs, 90 servings
- The 3 extras with your first order: mixing bottle, precision scoop, guidebook + 66-day tracker (retail $40)
- Ships from Orlando when the first batch is ready
- 66-Day Habit Guarantee
Planned price
How backing works
Four steps, one charge.
- 01
Reserve
Pick a tier and leave your email. Nothing is charged.
- 02
We confirm the run
When the first batch is scheduled with the manufacturer, you hear first.
- 03
You pay
We email a payment link. You see the final amount before anything is charged.
- 04
It ships
Formulated in Orlando, Florida. Ships from Orlando, covered by the 66-Day Habit Guarantee.
Risks and challenges
What could go wrong, said plainly.
- The formula is still being finished. The amounts and the other ingredients are being settled with the manufacturer. If that changes what you backed, you hear before you pay.
- First runs slip. Manufacturing dates move. We’ll give a date only when the manufacturer gives us one, and we won’t guess before that.
Founders’ wall
The wall starts with you.
Tick the box when you back a tier and your first name goes here beside your founder number. Nobody is listed who didn’t ask to be.
Quick answers
- Is this Kickstarter?
- No. Kickstarter doesn’t host energy products, so the campaign runs on our own site with the same rules: back a tier, pay when the run is confirmed.
- When am I charged?
- Not today. When the first run is confirmed we email you a payment link with the final amount. Nothing is charged until you complete it.
- What if the run doesn’t happen?
- Then nothing is charged and there is nothing to cancel. A reservation is only a reservation.
- Can I change or cancel my pledge?
- Yes. Back a different tier with the same email and it updates; reply to any of our emails to cancel. Nothing is locked until you pay.
- What if I don’t like it?
- You have 66 days to change your mind. Email us your order number any time in that window and we refund it.
Refund terms in full on the refunds page.
Back the first batch.
Pick a tier, leave an email, pay when the run is real.
Reserve mine · no charge today